SME Story
GeTheMall
We were eCommerce newbies when we first started. It’s all about gaining experience through time.
Celebrating its 10th anniversary, eCommerce trailblazer breaks the clutter as a unique group buying platform
Surviving the fierce competition by transforming the business model
Surviving the fierce competition by transforming the business model
In face of the pandemic, many merchants have transformed their business into online shopping services, making online shopping a steadily growing trend. Founded in 2012, GeTheMall is one of the few local online shopping agents that have stood still in the market. From sneakers to potato chips, the team collects a wide variety of attractive and discounted products from all over the world. As the competition grows, GeTheMall has further expanded its product diversity and has strengthened its social media strategies. After undergoing multiple transformations, it has maintained its business volume and a steady growth rate despite the epidemic.
While GeTheMall has accumulated 150,000 followers on Facebook, many factors began to hinder the brand's social media exposure, causing many customers to opt for other platforms. In response to this, GeTheMall shifted its strategy by featuring unique and trending products to meet the demand of consumers. The team has also reduced their reliance on social media by building a more comprehensive website. By gradually transferring customers' reading habits from Facebook to the official website, GeTheMall has successfully stabilized its customer base.
Running a brick-and-mortar store with unique offerings
Running a brick-and-mortar store with unique offerings
Different from other purchasing agents, GeTheMall puts more focus on brand building and establishing trustful relationships with customers. GeTheMall opened its first physical store in 2017, and in just 3 years was able to relocate to a larger space in 2020. Customers can check out unique products in store when they pick up orders. Various design elements, such as neon lights and fitting rooms, elevate the shopping experience by providing services beyond online shopping. The brand is also ingenious when it comes to product selection, offering goods that are both special and practical, such as the reusable straw designed by Japanese primary school students. With a sharp acumen, GeTheMall has managed to stand strong amidst the tough competition in the eCommerce scene.
Online and offline support from HKT payment solutions
Online and offline support from HKT payment solutions
With support from the reliable online payment solutions offered by HKT Merchant Services, GeTheMall can reduce operating costs and achieve greater efficiency. Sales increased by nearly 30% during the distribution period of the Consumption Voucher. Together with the adoption of HKT SmartPOS, which can support multiple electronic payment platforms, receiving credit card and online payment has become unprecedentedly convenient. Merchants can even view sales reports and transaction records online in real-time.
Years of evolution have equipped GeTheMall with a stable stream of customers. As a local originator of online shopping, the brand has managed to advance with time and capture new opportunities with a clear positioning.
Photos are for reference only.
