SME Story
Cookieism
We do think about sustainability, just like those century-old businesses in foreign countries. It is therefore important to uplift the standard and create deliciousness that can attract customers to return.
Crazy for cookies – creating deliciousness from scratch
Bonding over cookies
Bonding over cookies
Cookieism, famous for its handmade and additive-free American-style cookies, was founded by two cookie lovers in their 30s, right when the pandemic first started in 2020. The two shop owners did not know each other at first but had eventually joined hands to recreate different kinds of cookies they had tasted in other countries.
Sparing no expense and using high-quality ingredients, Cookieism has secured a loyal fan base within the first two years, and has already opened several branches. In the early days of the business, they spent 12 hours a day experimenting with different ingredients, channeling the spirit of dedicated aunties. In order to create the best possible recipe, they baked thousands of cookies, eventually coming up with their signature product - the Double Chocolate Sea Salt Cookie. There were quarrels, but with a shared passion for cookie making and a dedication to quality, they have established mutual trust and created a wide variety of high-quality cookies together over the years.
Striving to achieve sustainability like those long-running shops in foreign countries
Striving to achieve sustainability like those long-running shops in foreign countries
Unlike most high-end cookie bakeries, the shopfront of Cookieism has adopted a minimalistic design. The brand image is also relatively down to earth, which has helped to attract customers from various backgrounds. In addition to the 6 types of cookies that are regularly available, new flavours are also launched from time to time, such as the Banana Bacon Cookie inspired by the Australian-style breakfast, and the Asian-style Cured Sausage and Salted Egg Cookie. Cookieism's products have been well received since its opening. They aim to continue running for 5 or 10 years and create a long legacy like those historical shops commonly seen in foreign countries. Other than physical stores, they have explored different opportunities, such as online stores and wedding banquets.
Staying agile and fulfilling business needs with HKT payment solutions
Staying agile and fulfilling business needs with HKT payment solutions
Cookieism opened a store in Central Market, where local brands and start-up shops gather, and is currently using the Tap & Go and FPS payment solutions offered by HKT Merchant Services. Priscilla said that using the FPS QR code to receive payment could reduce physical contact during the pandemic. By accepting Tap & Go Consumption Vouchers, the shop provides a convenient way for office workers to grab a quick bite. In addition to displaying the QR code in the store, customers can also place orders on its Instagram page with an FPS identification code - a solution that empowers shop owners with flexibility. Both staff members and customers can enjoy greater convenience, as the system is easy to operate and requires no setup cost. We look forward to tasting more delicious flavours from Cookieism and seeing this local bakery flourish as an international brand.
Photos are for reference only.
